How much does business coaching cost?

The simple answer is 'that depends.' Before we explore the options, it is important to recognise that business coaching should be viewed as an investment in your personal and professional development that in turn delivers a return on investment.

Naturally, you might want an idea of what to budget and what sort of returns you might expect to receive on your investment, and we will cover this as we progress. In some regards, the return on investment you receive from your business coach can be intangible, but highly valuable, such as more time with your family, reduced stress and increased personal choice.

Other returns on your coaching investment are more easily measured and quantified, such as increases in sales conversions, profitability, customer retention and cash flow. These are all powerful business metrics that can be directly attributed to your development of new skills, capabilities and being held accountable to carrying out the work required grow your business.

The next thing to consider is if you really can afford not to hire a business coach. It is widely held that an excellent business coach will help you earn much more from your business than the investment in coaching fees. The level of coaching fees will depend on your style of learning and the rate at which you wish to grow your business. Higher fees often deliver a more immersive programme that delivers faster growth.

Create the business that gives you the life you’ve always dreamed of…

Coaching costs - the figures

It's an industry standard that business coaches offer a free initial session or consultation. Most life and personal coaches charge in the range of Esc, to £ioo per hour, with business coaching fees usually range from £1.5o per hour and rise to upwards of £i000 per hour for elite performers. But the reality is that coaching should not be viewed as a service that is chargeable by the hour.

The best business coaches all deliver structured coaching programmes with clearly defined deliverables. But the real value in the service is not the time these coaches invest in their clients, but the output the coaching programme delivers in terms of improved business performance and choices for the client.
Here is a question for you: what value would you put on being able to book a month-long family vacation knowing you would not need to check emails or messages for the entire duration and the business would be in better shape when you returned than when you left it?

There is no doubt that a world-class business coach can help you to explore and unlock your true potential as a business leader. Coaching should be viewed as an investment and as such, you should consider the outcomes you desire from the coaching programme when considering the level of investment.

It is important to remember that an elite-level business coach will guarantee results, so business coaching should not actually 'cost' anything, but rather be an exciting investment that yields attractive returns on investment. Why not book a virtual coffee with one of our world-class business coaches and see if business coaching is right for you?

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You might also be interested in:

What is business coaching

Learn more

Should I hire a business coach

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Is business coaching right for me

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Real people, real results

See how business leaders just like you have partnered with ActionCOACH NextLEVEL and used our proven tools, systems, and frameworks to achieve dramatic, sustainable personal and business growth.


If you aren’t improving or changing the things that are stopping, you from achieving your goals then you’ve got to look at yourself as an investment.

– Harvey Sutton, Managing Director of Suttons IFA

I‘ve learned to run a successful business rather than have a job or be an employee of my own business. I actually run the business and that staff members have noticed the difference.

– Joanne Ferguson, Managing Director of CS Cleaning

Do I believe coaching is for everybody? I think you’ve got to put the work in. Your coach will get the best out of you, but you need to put that work in. It’s worth it and it pays dividends in every single way.

– Ryan Michlig, Managing Director of Right Vape.

Since working with ActionCOACH, James and Sam have seen and increase of 116% in net profit with 8 new team members onboarded. They’ve achieved a better work life balance and are able to work on the business rather than in the business.

– Sam George and James Dean, Director and Managing Director, Western Building Consultants

Getting ActionCOACH involved in his business allowed Pete to tap into the expertise of the coach and push the business into a new direction of growth. In a short space of 6-8 weeks, Pete noticed the shift in his mindset, a better structure for the business and clarity with his figures.

– Pete Wharton, Managing Director, Wharton Natural

Since working with Action Coach, Jo Maltby of Willow Brooke Day Nursery has seen gross profits increase from 750K to 1.1M! With the help of tools and strategies from ActionCOACH she has been able to hire 29 new team members and significantly reduce her working hours to prioritise family time.

– Jo Maltby, Managing Director, Willow Brooke Day Nursery

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