Built in partnership with the team at Cash Flow Story, ActionCASH is a simple, yet highly effective analysis tool that helps business owners like you improve the profitability, cash flow and value of your business.

What is ActionCASH?

“One of the earliest lessons I learned in business was that balance sheets and income statements are fiction, cash flow is reality.” - Chris Chocola

ActionCASH is based on the highly insightful financial storytelling framework created by visionary financial experts Alan Miltz and Joss Milner. As qualified Chartered Accountants, Alan and Joss regularly faced the challenge of explaining to clients the underlying story behind their numbers. Often entrepreneurs are focused solely on the profitability of their business, which is only the first chapter. The rest of the story went untold, but not any longer.

The ActionCASH systems uses data contained in your financial statements to create a your ActionCASH Scorecard. This sophisticated, automated financial ‘health check’ for your business brings your numbers to life in a clear, simple, easy to understand format. This ensures everyone in your organisation can see and understand at your numbers in the same way, whilst enabling you to measure the potential financial impact of your decisions in advance.

The story of any business is told over 4 chapters, which allows you to fully understand the narrative of your business. If business leaders only focuses on profitability, they will never understand the full story behind their numbers.

“Never take your eyes off the cash flow because it’s the lifeblood of business.” - Sir Richard Branson

ActionCASH provides you with a structured approach to view your business performance in a simple, insightful, consistent, and engaging way. The 4 chapters are:

  1. Chapter 1 - Profitability
  2. Chapter 2 - Working Capital
  3. Chapter 3 - Other Capital
  4. Chapter 4 – Funding

"We were always focused on our profit and loss statement. But cash flow was not a regularly discussed topic. It was as if we were driving along, watching only the speedometer, when in fact we were running out of gas." - Michael Dell, founder and CEO, Dell Technologies

The Power of One - Understanding the code of your business

The ‘Power of One’ model breaks down the financial drivers of business performance into their component parts. This powerful forecasting tool illustrates the impact that a 1% or 1-day improvement in each of the ‘7 Critical Levers’ in your business has on profit and cashflow. These are:

Group 62509@2x (1)



COGS/Direct Costs





ActionCASH is included in the following memberships



Learn more

“ActionCASH is a transformational financial analysis and planning system that will put you back in control of your business finances and provide you with powerful insights that will empower you to make great business decisions. We can’t wait for you to experience it for yourself.”

Book a FREE virtual coffee with one of our Member Success Advisors to discover how ActionCASH can help you to improve the performance and value of your business…

Speak with an advisor

Real people, real results

See how business leaders just like you have partnered with ActionCOACH NextLEVEL and used our proven tools, systems, and frameworks to achieve dramatic, sustainable personal and business growth.


If you aren’t improving or changing the things that are stopping, you from achieving your goals then you’ve got to look at yourself as an investment.

– Harvey Sutton, Managing Director of Suttons IFA

I‘ve learned to run a successful business rather than have a job or be an employee of my own business. I actually run the business and that staff members have noticed the difference.

– Joanne Ferguson, Managing Director of CS Cleaning

Do I believe coaching is for everybody? I think you’ve got to put the work in. Your coach will get the best out of you, but you need to put that work in. It’s worth it and it pays dividends in every single way.

– Ryan Michlig, Managing Director of Right Vape.

Since working with ActionCOACH, James and Sam have seen and increase of 116% in net profit with 8 new team members onboarded. They’ve achieved a better work life balance and are able to work on the business rather than in the business.

– Sam George and James Dean, Director and Managing Director, Western Building Consultants

Getting ActionCOACH involved in his business allowed Pete to tap into the expertise of the coach and push the business into a new direction of growth. In a short space of 6-8 weeks, Pete noticed the shift in his mindset, a better structure for the business and clarity with his figures.

– Pete Wharton, Managing Director, Wharton Natural

Since working with Action Coach, Jo Maltby of Willow Brooke Day Nursery has seen gross profits increase from 750K to 1.1M! With the help of tools and strategies from ActionCOACH she has been able to hire 29 new team members and significantly reduce her working hours to prioritise family time.

– Jo Maltby, Managing Director, Willow Brooke Day Nursery

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How to get started with ActionCOACH NextLEVEL

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