Meet the team

Ian Harford

  • Senior partner
  • Master coach
  • Mentor
  • Keynote speaker
  • All-round nice guy!

Describe your experiences of working with your ActionCOACH...

Ian helps high potential business owners, like you, to realise their full potential, create sustainable profitable growth and build high performing teams freeing up your time to enjoy the freedom to live your dreams. Ian also coaches other business coaches to be the best versions of themselves and is dedicated to developing new systems and technologies to enhance personal productivity and effectiveness.

As a Senior Partner and Master Coach here at ActionCOACH NextLEVEL, Ian oversees the development and delivery of our learning platforms and group coaching programmes in addition to delivering 1-2-1 business coaching to a small group of clients. Ian loves creating programmes that allow businesses of all sizes to access the tools and knowledge they need to achieve successful growth. For Ian, helping people and their business to realise their dreams is the most rewarding part of his role.

Outside of coaching his clients, Ian volunteers his time as a mentor for initiatives that are focused on supporting emerging entrepreneurs through organisations including Aston Business School, the Chartered Institute of Marketing and GrowthHUBs across the Midlands. Ian enjoys cycling, triathlon, days out in the countryside with his family and dogs, playing guitar and is an avid rugby fan.

Top 5 characteristics of Ian’s coaching:

  • Ian works with high-potential business owners like you to create sustainable, profitable growth in your business and help you to achieve your dreams.
  • His extensive real-world experience of the challenges business owners face will enable you to adapt and develop the skills and resilience you need to thrive.
  • Ian’s passionate about coaching ambitious leaders to create successful high-performing teams in all key areas such as sales, marketing, operations, finance and HR throughout the different phases of their growth.
  • If you’re truly ready for success; Ian is as dedicated and committed to the development and future success of both you and your business as you are.
  • If you’re willing to put the work in, he will give you the tools you need to succeed and the knowledge you need to use them.

Ian’s history:

A California boy who landed here in the U.K in 1979 at the ripe old age of 5, Ian is proud of his American roots and cherishes his family heritage of music, film, blonde hair, and blue eyes! However, Ian’s feet are firmly planted here in the U.K. and that is where he gained his extensive knowledge and experience in business.

Throughout Ian’s career he has experienced times of failure, massive growth, and continued success. Ian’s varied and cross-industry experience has seen him fixing businesses, creating businesses, growing businesses, and nurturing businesses. Ian’s journey taken him from the automotive industry to hospitality and large-scale events, marketing & PR, e-commerce, film production and now business coaching. You could say Ian loves variety and all shapes and sizes of business; and believes the essential methodology of creating success is the same no matter what the industry.

From Ian as your coach:

“I know from first-hand experience how lonely it can be running a company, and how difficult it is to build a business and a team that can succeed. This empathy helps me to help you get through the dark days and cast off whatever is holding you back. I’ve gone through severe cash flow challenges; I’ve experienced the problems of market downturns as well as the problems of rapid growth. In short, I know what you are going through and how to help you.

This is your journey. I’m there to help you, push you, guide you and teach you to become the successful business leader that you aspire to be. Your knowledge of your business combined with my experience and the wealth of knowledge in the ActionCOACH system of sales and marketing, team building, customer service, systems and business development make the perfect team to achieve your success.

As a world-class business coach within the ActionCOACH network, I have found my true vocation. I thrive on seeing your business grow and you achieving your dreams. Your journey is unique, but your business environment is not. Together we will harness my extensive experience of working with businesses of all sizes from ‘solopreneurs’ through to multi-national organisations; educating and coaching these businesses on how to succeed in areas such as profitability, sales, marketing, finance, team building, cash flow, recruitment and so much more, to build the commercial profitable enterprise you’ve always dreamed of.

I’ll work with you to provide clarity on what your business looks like in the near and long term, and plan exactly how we deliver your goals. We will work closely on your business plan, sales and marketing strategies and build a reliable, high-performing, and highly engaged team. You will be able to move away from essentially having a job working in your business, to working on your business, which is precisely what is required to take your business to the next level.”

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Real people, real results

See how business leaders just like you have partnered with ActionCOACH NextLEVEL and used our proven tools, systems, and frameworks to achieve dramatic, sustainable personal and business growth.


If you aren’t improving or changing the things that are stopping, you from achieving your goals then you’ve got to look at yourself as an investment.

– Harvey Sutton, Managing Director of Suttons IFA

I‘ve learned to run a successful business rather than have a job or be an employee of my own business. I actually run the business and that staff members have noticed the difference.

– Joanne Ferguson, Managing Director of CS Cleaning

Do I believe coaching is for everybody? I think you’ve got to put the work in. Your coach will get the best out of you, but you need to put that work in. It’s worth it and it pays dividends in every single way.

– Ryan Michlig, Managing Director of Right Vape.

Since working with ActionCOACH, James and Sam have seen and increase of 116% in net profit with 8 new team members onboarded. They’ve achieved a better work life balance and are able to work on the business rather than in the business.

– Sam George and James Dean, Director and Managing Director, Western Building Consultants

Getting ActionCOACH involved in his business allowed Pete to tap into the expertise of the coach and push the business into a new direction of growth. In a short space of 6-8 weeks, Pete noticed the shift in his mindset, a better structure for the business and clarity with his figures.

– Pete Wharton, Managing Director, Wharton Natural

Since working with Action Coach, Jo Maltby of Willow Brooke Day Nursery has seen gross profits increase from 750K to 1.1M! With the help of tools and strategies from ActionCOACH she has been able to hire 29 new team members and significantly reduce her working hours to prioritise family time.

– Jo Maltby, Managing Director, Willow Brooke Day Nursery

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